In 2002, the German auto giant BMW funded a prestigious competition to design a
By placing the administrative building between adjacent factory buildings, BMW rejects any standard separation between labor and service. Blue-collar factory workers and white-collar managers synergy in a fluid matrix of automotive production and administration. This design strategy applies to the cycles and trajectories of people, workers (arriving in the morning and back for lunch) and visitors, as well as for the cycle and progress of the production line which pass across this central point, departing and returning again.
Cars in various levels of completion pass through the
Large office spaces for administration contain enclosed glass-panels for meetings, while laboratory and conference rooms are connected by ramps, stairs, and hallways, and even expressed by conveyor belts, which are illuminated in blue. The plan allowed the legal foundation for the construction of the automobile plant and additional commercial and industrial lots to be created, infrastructure measures to be applied and landscape compensation measures to be executed within a period of less than two years.
The interior overlaps the various threads in the ceilings, roofs, and circulation; assembling lines that cut through the spaces as they move slowly from one factory building to another. This gesture not only shows the unfinished product but also illustrates the company’s integrative approach to business. The multi-story interior helps to direct the visitor in the highly complex space that steps to three stories where necessary, responding to the site and BMW’s functional requirements. Its entrance is an immense arrangement of concrete fins, beams and glass. The lobby allows views deep into the building and is occasionally emphasized by courtyards to allow daylight and improve visibility deeper into the space.